Gelato, MH+P Technology partner at FESPA 2025 to showcase the power of software + machines
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Gelato and MH+P Technology will join forces at FESPA Global Print Expo 2025, Europe’s leading trade show for large format graphics and apparel printing.
From May 6–9 at Messe Berlin, visitors can find the two companies at Hall 25, Booth B05, where they will showcase the combined power of GelatoConnect, Gelato’s end-to-end operating system for print producers, and MH+P’s advanced automation hardware for canvas and poster production. MH+P will be launching its ST-Flow Tandem solution, the innovative canvas stretching solution, and the MH+P PosterRoller, a module that makes short work of crucial rolling processes.
GelatoConnect, Gelato’s end-to-end operating system for print producers, is purpose-built to help print facilities gain control, increase efficiency, and unlock growth—without adding machines or staff. Designed to unify and optimize procurement, workflow, and logistics, the platform gives print producers real-time visibility across their entire operation, along with AI-powered automation that reduces errors, improves throughput, and lowers costs. From smart batching to address verification and shipping optimization, GelatoConnect enables producers to move faster, scale smarter, and say yes to more orders and markets.
MH+P Technology complements this software-led approach with more than 35 years of production experience and industry-leading automation systems for canvas stretching and frame assembly. MH+P machines are fast, flexible and efficient – meeting the evolving demands of modern print production, from individual personalized orders to bulk production runs.
On Thursday, May 8 at 4:00 PM (Stage 5.2-A55), Minna Philipson, Chief Marketing Officer at Gelato, will speak on “Branding & Marketing in the Print World”, joined by Georgette Sawan of MH+P Technology as moderator. The session will explore how strategic storytelling and strong brand positioning are essential to reaching new markets in a digital-first, ecommerce-driven landscape.